Rage Bait
Content built to provoke anger rather than interest, because outrage produces more comments, shares and revenue than agreement does.
Full definition of Rage Bait →:: COMPARE ::
Rage baitvsClickbait
The short answer
Clickbait over-promises to win the click. Rage bait under-delivers on purpose, because your correction is the product. One wants your curiosity; the other wants your indignation, and indignation types longer.
Side by side
| Aspect | Rage bait | Clickbait |
|---|---|---|
| Wants | Your reply | Your click |
| Quality of content | Deliberately wrong | Merely thin |
| Correcting it | Helps it | Irrelevant |
| Named | c. 2009 | c. 1999 |
What each one means
Clickbait
The contrast above sets out how Clickbait differs from Rage Bait on the points that actually matter.