Mere Exposure Effect
The mere exposure effect is the tendency to like something more the more often you encounter it — familiarity alone is enough to grow a preference.
Full definition of Mere Exposure Effect →:: COMPARE ::
Mere exposurevsBandwagon effect
The short answer
Mere exposure needs no audience — repetition alone does the work, and it works on you alone in a room. The bandwagon effect needs a visible crowd. One is familiarity, the other is popularity, and they're often mistaken for each other because advertising uses both at once.
Side by side
| Aspect | Mere exposure | Bandwagon effect |
|---|---|---|
| Runs on | Repetition | Popularity |
| Needs others | No | Yes |
| Conscious | Not required | Usually |
| Reverses | With over-exposure | When the crowd leaves |
What each one means
Bandwagon Effect
The bandwagon effect is adopting a belief, product or vote largely because you can see that lots of other people already have.
Full definition of Bandwagon Effect →