Engagement Farming
Posting content chosen for its ability to generate interactions rather than to communicate anything — replies, likes and quotes harvested as the actual product.
Full definition of Engagement Farming →:: COMPARE ::
Engagement farmingvsRage bait
The short answer
Rage bait specifies the emotion; engagement farming specifies the business model. All rage bait is engagement farming. Most engagement farming is not rage bait — a lot of it is aggressively pleasant.
Side by side
| Aspect | Engagement farming | Rage bait |
|---|---|---|
| Names | The model | The emotion |
| Requires anger | No | Yes |
| Can be wholesome | Yes | No |
| Scope | Broader | A subset |
What each one means
Rage Bait
Content built to provoke anger rather than interest, because outrage produces more comments, shares and revenue than agreement does.
Full definition of Rage Bait →