404//MEANINGSSYS.ONLINE

:: COMPARE ::

Decoy effectvsAnchoring

The short answer

Both use a reference point, but anchoring plants a number and drags your estimate toward it, while the decoy plants a whole option and steers which item you pick. Anchoring works with a single irrelevant figure; the decoy needs at least three options and a specific dominance geometry between them.

Side by side

AspectDecoy effectAnchoring
PlantsAn optionA number
Needs3+ options1 figure
ChangesWhich you pickYour estimate
DefenceCross out the dead optionPre-commit a figure

What each one means

Decoy Effect

The decoy effect is the shift in your choice between two options caused by adding a third option nobody is meant to pick — worse than one of the two in every respect, but not worse than the other in every respect.

Full definition of Decoy Effect

Anchoring

The contrast above sets out how Anchoring differs from Decoy Effect on the points that actually matter.