Decoy Effect
- “why is there always a useless middle option”
- “decoy effect pricing explained”
- “how do three tier plans manipulate me”
- “why did I pick the expensive one”
01 · Side by side
Side by side
Comparison sheet
| Aspect | Decoy effect | Anchoring |
|---|---|---|
| Plants | An option | A number |
| Needs | 3+ options | 1 figure |
| Changes | Which you pick | Your estimate |
| Defence | Cross out the dead option | Pre-commit a figure |
02 · Which one you meant
Which one did you mean?
In shortReaders who land here meaning Decoy Effect rather than Anchoring are usually searching for phrases like “why is there always a useless middle option”, “decoy effect pricing explained”, “how do three tier plans manipulate me”.
03 · Read either one