01 · Side by side

Side by side

Comparison sheet
AspectCognitive dissonanceRationalization
IsA state of mental discomfortA justification, often after the fact
RoleThe pressureOne way of releasing it
Sounds like'Something about this doesn't sit right''It was reduced, so I actually saved'
Term fromLeon Festinger's theory, 1957Psychoanalysis: introduced by Ernest Jones, 1908
02 · Which one you meant

Which one did you mean?

In shortReaders who land here meaning Cognitive Dissonance rather than Rationalization are usually searching for phrases like “the discomfort of doing something against my values”, “why do people justify things they know are wrong”, “what is cognitive dissonance in simple terms”.

Cognitive Dissonance

  • “the discomfort of doing something against my values”
  • “why do people justify things they know are wrong”
  • “what is cognitive dissonance in simple terms”
  • “holding two beliefs that contradict”

Ratio

  • “what does ratio mean on twitter”
  • “what does getting ratioed mean”
  • “l + ratio meaning”
  • “the word for when a reply gets more likes than the post”
03 · Which came first

Which came first

In shortCognitive dissonance. 1957 — Leon Festinger publishes A Theory of Cognitive Dissonance, arguing that conflicting beliefs create discomfort that drives people to restore consistency.

  1. 1957

    Cognitive Dissonance. Leon Festinger publishes A Theory of Cognitive Dissonance, arguing that conflicting beliefs create discomfort that drives people to restore consistency.

  2. 29 January 2019

    Ratio. Wiktionary's earliest citation: CNN quotes a protester telling former Starbucks CEO Howard Schultz to "go back to getting ratioed on Twitter".

04 · Read either one

Read either one in full

05 · Tell these apart too

Tell these apart too