Anchoring Bias
Anchoring bias is the tendency to let whatever you consider first drag your judgement toward it — usually a number, but not always — even when it is irrelevant, random, or obviously made up.
Full definition of Anchoring Bias →:: COMPARE ::
AnchoringvsFraming effect
The short answer
Anchoring is about a reference point — usually a starting figure, and it pulls your estimate toward it. Framing is verbal — the same fact described as '90% survival' or '10% mortality' changes which option you pick. Anchoring shifts how much; framing shifts whether.
Side by side
| Aspect | Anchoring | Framing effect |
|---|---|---|
| Operates on | Numbers | Descriptions |
| Changes | Your estimate | Your choice |
| Needs relevance | No | No |
| Defence | Pre-commit a figure | Restate both ways |
What each one means
Framing Effect
The framing effect is choosing differently between identical facts depending on whether they're described as gains or as losses.
Full definition of Framing Effect →