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:: COMPARE ::

Endowment effectvsLoss aversion

The short answer

The endowment effect is loss aversion pointed at ownership. Handing over the mug is coded as a loss; buying it is coded merely as a gain. Since losses weigh more, the two prices rarely meet — one bias is the general principle, the other its most demonstrable instance.

Side by side

AspectEndowment effectLoss aversion
ScopeOwned thingsEverything
Shows asA price gapAn asymmetry
Named19801979
RelationshipAn instanceThe principle

What each one means

Loss Aversion

Loss aversion is the principle that losing something hurts more than gaining the same thing feels good — so we fight harder to avoid losses than to win equivalent gains.

Full definition of Loss Aversion